The Electronic Entertainment Expo, also known as E-3, is taking over downtown Los Angeles this week. The star of the year's biggest gaming event is the free battle-royale style game that's become a pop culture phenomenon.
In the world of gaming, there is no escaping the power of Fortnite.
"If you remember a couple of years ago Pokemon Go, this phenomenon when people were walking around the city playing pokemon, it's very similar to that, it grew very fast, and it's influencing whole industry," Gamespot’s Ben Howard said.
Howard showed us how players quickly get addicted to the hunger games style format that drops 100 players on an island who battle each other until one is left standing. After a year on the market, Fornite has 125 million players around the globe.
"The key thing with Fortnite is that it's free, so that enables them to pull together big audience very very quickly. I think that free model is what you're going to see other people imitate," Howard said.
Trying not be left in Fortnite's shadow, rival companies are creating their own versions.
"Two of the biggest games companies right now Activision and electronic arts, the two big games they announced this week 'battlefield and 'call of duty' have battle royale modes which is really the type of game that fortnite," Howard said.
Industry experts say that proves that multi-player, social gaming is the way of the future.
Gaming is a $40 billion industry, that's bigger than movie industry in North America and the music or sports industry in terms of revenue.
© 2018 KELOLAND TV. All Rights Reserved.